Roi And Conversion Tracking Tools For Email Marketing

Do you want instant access to real-time campaign data including conversion rates and total revenue created – straight from your desktop for email campaigns?
You need it if you want to evaluate your return on investment for email campaigns.
If you do not want to use complicated tracking systems or costly web analytics packages, dotMailer has a better solution for you.
dotMailer has added a new, easy-to-use conversion tracking suite to its email marketing system. This addition will allow marketers to measure the Return on Investment for respective email campaigns.
The Conversion Tracking Suite provides ease of deployment along with user-friendly reporting formats to overcome all the complexities traditionally associated with measuring ROI for email campaigns.
It allows users to track customer behaviour and measure conversion rates in multiple fields, including views of key pages; sign ups and downloads; generated sales revenue calculation and others.
This will allow e-commerce companies to monitor online shopping basket contents to find out the number of products sold, net worth, discount values, delivery costs as well as the VAT amount of each sale. To add to this, they can also calculate the value of sales lost through abandoned shopping baskets to provide a true picture of the performance of email campaigns.
Tink Taylor, dotMailer’s Business Development Director and a member of the Direct Marketing Association’s Email Marketing Council, commented, “Until now marketers have been unable to use the results of their email campaigns for strategic decision-making because of the perceived difficulty involved with calculating ROI. We have responded with an easy-to-use set of tools, available on your desktop that will allow them to measure success against campaign objectives including revenue generation.”
The tracking tools are easy to use. The set up process – which involves adding simple tracking code to the relevant web site pages – can be completed within minutes. The tracking code recognizes requests generated by the email campaign and feeds the data into the dotMailer reporting suite.
This comprehensive real-time reporting allows users to track conversions, sales and revenue generated and to compare email campaigns by sales generated.
“The beauty of our system is that marketers can get direct access to the campaign data they need to measure success. There is no limit on the number of fields available to track customer behaviour, so users can gain a comprehensive picture of the customer journey prompted by each email campaign. Marketers can virtually measure anything they want, allowing them to fine-tune campaign performance and improve success rates,” concludes Tink Taylor.